_Precious about process_

Our fears often lead us to stick to traditional modes of operation and keep our motivations for choosing particular deliverable shrouded in mystery. If we are going to be innovative and flexible, we need to also clearly communicate our motivations. If clients understand the process and are confident that the new proposition is indeed the best direction, they will appreciate the narrative behind your choices and will be far more willing to reconsider timing or format of deliverables.

Experimenting with new types of deliverables has been both a bit terrifying (well, maybe just for me ) and entirely thrilling. Of course, they are never perfect, but that’s okay. Selecting more innovative deliverables rewards us with focused client feedback, curious peers, and a fresh take on what our process could be for future projects. We keep evolving and improving, and get stronger as practitioners and a team—all by being willing to not be precious about our process.